We are committed to ensure that Directorate of Advertising and Visual Publicity is accessible to all users irrespective of device in use, technology or ability. It has been built, with an aim, to provide maximum accessibility and usability to its visitors. As a result, this Portal can be viewed from a variety of devices, such as web-enabled mobile devices, wap phones, PDAs, and so on.

We have put in our best efforts to ensure that all information on this Portal is accessible to people with disabilities. For example, a user with visual disability can access this Portal using assistive technologies, such as screen readers and magnifiers.

We also aim to be standards compliant and follow principles of usability and universal design, which should help all visitors of this Portal.

This Portal is designed using XHTML 1.0 Transitional and meets priority 2 (level AA) of the Web Content Accessibility Guidelines (WCAG) 2.0 laid down by the World Wide Web Consortium (W3C). Part of the information in the Portal is also made available through links to external Web sites. External Web sites are maintained by the respective departments who are responsible for making these sites accessible.

If you have any problem or suggestion regarding the accessibility of this Portal, please Tell Us to enable us to respond in a helpful manner.

Accessibility Features

Features incorporated in the National Portal of India to make it accessible are:
Skip to Main Content: Quick access to the core content on the page is provided without going through repetitive navigation using the keyboard.
Accessibility Options: Options to change the size of the text. For example, if you are using a mobile device to access this Portal, the text might appear smaller on the screen that makes it difficult to read. In such a situation, you can use this option to increase the size of the text for clear visibility and better readability.
Descriptive Link Text: Brief description of a link is provided using descriptive phrases instead of just using words such as 'Read more' and 'Click here' as linked text. For example, if a link opens a PDF file, the description specifies its file size. Further, if a link opens a Web site in a new window, the description specifies same.
Table Headers: The table headings are marked and associated with their corresponding cells in each row. For example, if there are 30 rows and 5 columns in a table, it is difficult for a user with visual disability to identify which data cell belongs to which header. In this situation, an assistive device such as a screen reader can read the column header of any cell for the user. In addition, captions are also specified for each table that act as labels and indicate what data is provided in the table.
Headings: The Web page content is organized using appropriate headings and subheadings that provide a readable structure. H1 indicates the main heading, whereas H2 indicates a subheading. In addition, for the screen reader users, there are hidden headings in this Portal that are read out by a screen reader for better readability. For example, the Navigation pane has been given a hidden heading as Global Navigation.
Titles: An appropriate name for each Web page is specified that helps you to understand the page content easily.
Alternate Text: Brief description of an image is provided for users with visual disability. If you are using a browser that supports only text or have turned off the image display, you can still know what the image is all about by reading the alternate text in absence of an image.
Explicit Form Label Association: A label is linked to its respective control, such as text box, check box, radio button, and drop-down list. This enables the assistive devices to identify the labels for the controls on a form.
Consistent Navigation Mechanism: Consistent style of presentation throughout the Web site is incorporated.
Expandable and Collapsible Lists: Lists of items are provided that can be expanded to view a list of sub items or can be shrunk using a keyboard, mouse, or screen reader. There are many Web pages in this Portal that contain expandable and collapsible lists. Each item in the list is preceded by the '+' symbol that indicates its expandable state. This symbol has been given alternate text to enable the screen readers to identify the state of the symbol to notify users with visual disability. When the '+' symbol is clicked, it changes to '-' that indicates its collapsible state. Further, the alternate text is updated to indicate the same and a list of sub items is displayed. If now the '-' symbol is clicked, it changes to '+'. Further, the alternate text is again updated and the list of sub items goes away, which is referred to as collapsing.
Keyboard Support: The Portal can be browsed using a keyboard by pressing the Tab and Shift + Tab keys.
Customized Text Size: The size of the text on the Web page can be changed either through the browser or through the Accessibility Options feature.
JavaScript Independent: Web page information and functionalities are independent of JavaScript, irrespective of the browser support for the scripting language.

Screen Reader Access

The website fully complies with Guidelines for Indian Government Websites. Our visitors with visual impairments can access the Portal using Assistive Technologies, such as screen readers.
The information of the Portal is accessible with different screen readers, such as JAWS, NVDA, SAFA, Supernova and Window-Eyes.
Following table lists the information about different screen readers:

Information related to the various screen readers
Screen Reader	Website	Free / Commercial
Non Visual Desktop Access (NVDA)	http://www.nvda-project.org/	Free
System Access To Go	http://www.satogo.com/	Free
Thunder	http://www.screenreader.net/index.php?pageid=2	Free
WebAnywhere	http://webanywhere.cs.washington.edu/wa.php	Free
HAL	http://www.yourdolphin.co.uk/productdetail.asp?id=5	Commercial
JAWS	http://www.freedomscientific.com/jaws-hq.asp	Commercial
Supernova	http://www.yourdolphin.co.uk/productdetail.asp?id=1	Commercial
Window-Eyes	http://www.gwmicro.com/Window-Eyes/	Commercial